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NBC's $12Billion Olympic gamble backfires as viewers go cold on Pyeongchang Winter Games which are rated the worst in the network's history

NBC's $12Billion Olympic gamble backfires as viewers go cold on Pyeongchang Winter Games which are rated the worst in the network's history | NBC's $12billion deal to cover the 2018 Winter Olympics in Pyeongchang may not see the profits the network hopes for, as the games are rated the worst ever in NBC viewership history. This year's Winter Games in South Korea saw the number of views decline by 24 per cent compared to the 2014 Winter Olympics in Sochi, Russia, within the 18 to 49 years demographic. [Right, since the US-controlled International Olympic Committee fixed it so Russia couldn't participate, no one watched.]